Advertising pages in the consumer magazine sector plunged 8.2 percent in the First Quarter of 2012, compared to First Quarter results last year, according to Publishers' Information Bureau (PIB) statistics cited in Folio (www.Foliomag.com).
Sporting News (a "TUOL" staff fave during their formative years) suffered an 80.1 percent drop-off in ad pages. Overall, the "women's magazine" category performed badly in the First Quarter, PIB numbers reflect, as titles such as O! The Oprah Magazine, Ladies Home Journal and Better Homes & Gardens all endured fewer ad pages. Marie Claire was a shining exception, boasting a 10 percent increase in ad pages.
I remember getting The Sporting News when it had photos of baseball players on the cover.
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